INTRODUCTION (50 words or less).
SUMMARY (What you did and why, in 350 words or less).
RESULTS (Show evidence, in under 350 words).
SUPPORTING DOCUMENTS (Supporting documents can include up to two testimonials).
INNOVATION: Did you develop or implement something that was truly game changing in the industry?
UNIQUE SELLING PROPOSITION: What feature or characteristic of your product, service, etc. distinguishes it from
others of a similar nature and/or makes it more appealing?
SUCCESS: Can you prove it? Sales, revenue market share or consumer uptake. Statistics count!
DO PEOPLE LIKE IT? Judges love testimonials. There is nothing more powerful or persuasive than someone else saying your
product or service is great.